Uniform Resource Locator | URL

URL stands for Uniform Resource Locator and is one of several factors in SEO (Search Engine Optimization) that can affect a web page’s search engine rankings. The URL is the web address that is unique to a specific page on every website. So, here in this blog, you can read how to write a proper title in on-page SEO.

Some guidelines to follow while creating SEO-friendly URLs are as follows:

Use focus Keywords in URL Include relevant keywords in your URL that describe what your blog post is about, helping search engines understand your content better. So, for instance, if your blog post was titled “SEO Tips for Beginners,” a great URL would be www.example.com/seo-tips-for-beginners.

Not Forgetting the Simple and Readable:

URLs should be short, simple, and easy to read for search engines and users. Stick to simple words, without numbers, symbols, or special characters. Use hyphens (-) to separate words instead.

Only Use Lowercase Letters

Use lowercase letters in your URLs — no, seriously. Search engines naturally treat uppercase and lowercase letters differently, and therefore it is good to stick to lowercase letters.

Use Fewer Stop Words:

Stop words, which include words like “a,” “and,” and “the,” are common words that search engines may choose to ignore while indexing content. If your URL contains stop words, you are making it longer without an SEO gain. Unless they’re part of the meaning of the page, it’s best to leave them out of your URLs.

Full Guide

Your url should describe as much as possible what you will find in the page A descriptive URL can catch more clicks for the users when they catch sight of it in the search engine results. For instance, a URL like www.example is more informative than www.example.com/page1.

Implement canonical URLs:

If you have similar or duplicate content, make use of canonical URLs to specify the preferred version. Canonical tags are utilized to indicate the preferred version of a webpage that should be indexed and displayed in search results, which prevents duplicate content problems.

Remember, URLs are only one part of search engine optimization. They can, of course, have influence, but keep in mind that the most important thing is to produce high-quality, valuable content following user intent and good UX.