What Is Pay Per Click Marketing

Pay-per-click, or PPC, is a form of digital marketing where you get paid every time someone clicks on your digital ad. So instead of paying a premium to continuously deliver targeted ads across online channels, you only pay for interactive ads. How and when people see your ad is a bit confusing.

One of the most common types of PPC is search engine advertising, since Google is the most popular search engine, many companies use Google Ads for this. When a spot is on a search results page, also known as a SERP, the engine fills that spot with what is essentially an instant sale. The algorithm prioritizes each available ad based on several factors, including: 

1. Media quality 
2. Importance of subject matter 
3. The degree of failure 
4. Entry fee 

PPC ads are placed at the top of the search results page based on the above factors whenever someone searches for a specific query. Every PPC ad has one or more targeted actions that viewers are expected to take after clicking on the ad. These actions are called conversions and can be commercial or non-commercial. Buying something is conversion, but so is signing up for a newsletter or calling your company.

Whatever you choose as your reflection, you can track them through the digital marketing channels of your choice to see how your advertising is doing.