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What is SEO? In the most basic sense, search engine optimization (SEO) means getting your site to show up more in the organic search results of the big search engines.
To achieve that visibility, you need to know three key elements:
- Search patterns of search engine users and your customers.
- How search engines find, index, and present content in search engine results pages.
- How to properly promote and optimize your website to help search engines understand more about it.
Now, of course, search engines and technology are constantly evolving, but there are fundamental building blocks that really haven’t changed much since the early days of SEO.
That is why we teamed up with several of the industry’s foremost authorities, experts, and practitioners to develop these in-depth overviews and tutorials — to explain what SEO is for those eager to become search engine optimization professionals and how today’s search engine optimization actually works.
How does SEO work?
SEO is a very fast-paced and ever-changing industry. It can also occasionally be infuriating, particularly if you’re using strategies that no longer work.
That is why it is necessary to get well-informed and learn all the time. Search engines keep on changing their algorithms to deliver the best results to their users.
AI enhances the technology so that it learns and improves its algorithms for a better experience. Which makes SEO more complicated than ever, too.
SEO education has to go on since the industry is not stagnant, and effective methods of calling traffic change, and those that no longer work should be eliminated from your search marketing plan.
It requires much more than link building, slapping together some crap content, and sprinkling a few keywords for your rankings to improve in organic search and make your business or brand visible.
You have to watch and know:
- Emerging trends (like voice search)
- Updates within search products and new tools (i.e., Search Console)
- Technological innovations (e.g., machine learning).
- Your audience (their behavior and desires).
But how do you build an SEO strategy to crush your competition in Google and other search engines?
Because, at the end of the day, search engine optimization isn’t just about getting discovered in search engines and driving traffic to your site. It’s about creating a great experience and leads and revenue.
If you want to target the right keywords and also create a positive user experience and ultimately generate leads from search, it takes more than that. You need to know the purpose of the search user and then generate the content that will fix their problems.
Once you have figured out your searcher’s intent, you will be able to provide content that addresses the needs of search users and one that search engines will easily find and index.